Learn more about health promotion

History of Health Promotion in the Philippines


In 1958, as per Executive Order (EO) 288, the Office of Health Education and Personnel Training (OHEPT) was established to plan and direct programs for public health education and information. It was created to develop and coordinate training programs for all health personnel; disseminate health information materials; collect, process, tabulate, and analyze vital and other health statistics for the Department. Functions were divided into 3 divisions:


     a. Health Education Division which focused on developing policies, programs, plans and operating techniques and other matters related to health education.


     b. Personnel Training Division, in collaboration with the Personnel and Records Division, developed policies, programs, plans, standards of operation, and evaluation of training Health Department personnel.


     c. Statistics Division focused on the development and maintenance of a coordinated health statistics system. In 1985, as per EO 851, mandated the Ministry of Health to reorganized and integrate the component of health care delivery into the  field operations. This created the Health Education and Manpower Development Service (HEMDS) which assumed the function of health education and personnel training and those of the medical manpower development committee. The Information Division was attached to administrative Service to have the policies, plans and activities of the Ministry properly understood by the public; produce and disseminate media materials to implement the information program of the Ministry.


In 1987, as per EO 119, the DOH merged the Health Education Division and the Division of Information and organized as the Public Information and Health education Service (PIHES). The nomenclature of “health educator” was changed to “health education and promotion officer” (HEPO).


In 1999, as per EO 102, PIHES was reorganized further to become the NCHP. It was created to develop a national strategy to promote health and wellbeing by providing the public with information on how to maintain wellness and prevent disease.

As a result of rationalization planning under EO 366 in 2013, the National Center for Health Promotion was changed to Health Promotion and Communication Service. Health Promotion and Communication Service is the frontline office of Department of Health that performs the core function in providing policies, standards and guidelines on health promotion to direct local government units, non-government organizations, other private organizations and individual members of society on their health promotion programs and strategies.



Roles and Responsibilities of Different Organization on Health Promotion

A. Department of Health


1. Health Promotion and Communication Service, Central Office

    • Build healthy public policy

      o It puts health on the agenda of policy makers in all sectors and at all levels, directing them to be aware of the health

         consequences of their decisions and to accept their responsibilities for health

    • Create supportive environments

      o Health promotion generates living and working conditions that are safe, stimulating, satisfying and enjoyable.

    • Strengthen community action

      o Health promotion works through concrete and effective community action in setting priorities, making decisions, planning

         strategies and implementing them to achieve better health

    • Develop personal skills

      o To increases the options available to people to exercise more control over their own health and over their environments,

         and to make choices conducive to health

    • Reorient health services

      o The responsibility of health promotion in health services is shared among individuals, community groups, health

         professionals, health service institutions and governments


     Core Mandate

         Authority in all health promotion and communication initiatives including those implemented by other government

            agencies, non-  government agencies, professional organizations, development partners, business sectors, academe,

            educational institutions, civil society organizations and other stakeholders.

         The HPCS would be responsible for developing policies, plans, programs, projects and strategies on health promotion,

            communication and social mobilization. (E.O. 366 Rationalization Plan of the Department of Health)

         To provide support to the Secretary of Health and the members of the Executive Committee on matters pertaining to

            health promotion and communication and media relations.

         To communicate the work and performance of the DOH in order to gain public support of its programs and policies

         To advocate for the inclusion of health in all aspects of government and provide the platform for multi-stakeholders

            partnerships and engagement.


2. Regional Offices and Hospitals

    • Disseminate and document information on health policies, programs issues and accomplishments

    • Plan specific HP Programs that will be implemented at different levels

    • Develop strategies for implementing HPC component of service programs

    • Provide technical assistance to service programs/ projects staff

    • Identify/ develop/ produce/ reproduce and distribute IEC materials

    • Establish and maintain linkages on IEC GOs and NGOs

    • Establish and maintain collaboration/cooperation with international technical and funding agencies like WHO, USAID, etc

    • Implement and maintain a monitoring system for HP activities

    • Work with media organizations on media planning, monitoring and evaluation

    • Collate/ analyze/ submit reports promptly to the Central Office


B. Local Government Unit


1. Provincial Level

   • Disseminate and document information on health policies, programs issues and accomplishments

   • Establish and maintain linkages on IEC GOs and NGOs

   • Serve as Trainor and facilitator

   • Work with media organizations on media planning, monitoring and evaluation

   • Establish and maintain media relations with print and broadcast

   • Provide direct A/V educational displays and exhibits

   • Collate/ analyze. Submit reports promptly to the Central Office


2. Role of Municipal and City level

    HP shall be conducted by the RHU staff who shall:

         • Disseminate and document information on health policies, programs, issues and accomplishments

         • Prepare/formulate HP municipal operational plan

         • Supervise, monitor BHS midwives in the implementation of HP activities

         • Collaborate with DA, DECS, women's/religious groups in the implementation of health projects

         • Participate in research studies/surveys.

         • Serve as depository for HP reference material

         • Maintain records and submit reports


3. Role of Barangay Level

    HP shall be conducted by the Midwife who shall:

         • Prepare HP barangay operational plan

         • Conduct individual/ groups health teachings and demonstrations in the BHS

         • Serve as depository of manuals and other IEC materials

         • Conduct KAP surveys

         • Distribute IEC materials to the target client

Health Promotion and communication service

Department of Health

Health Promotion and Communication Service

Building 18, San Lazaro Compound, Tayuman, Santa Cruz, Manila, Metro Manila, 1003, Philippines

Contact US

Phone: (02) 651-7800 locals:

           Administrative Unit: 2830

           Creative Unit: 2831

           Resource Center: 2803 or 2804

           Media and External Relations Division: 2801

Fax: 743-8438

Email: dohphilippinesgov@gmail.com